OK, you heard it here first. By about five minutes at least.
Today we are launching the reformulated Doublewax, some Doublewax sample kits and a freshly repackaged Juiced Edition.
DOUBLEWAX
Remember Doublewax? The wax designed specifically for layering with a hard wax for perfect bonding with a thin layer, then a soft wax for wet look layering over the top. Well, due to distribution reasons (you could only buy it from Detailingworld, us or one webshop and that webshop had a change of management) it was very difficult to get hold of and faded away after we brought out Supernatural (which is widely available). It had some great reviews in the past, being compared to thousand pound waxes and durability of just the soft wax was reported as still going strong at 15 weeks by one tester...
Anyway, fast forward to today and both waxes have been reformulated. The hard wax is based on our latest basic hard wax recipe, which has been improved in both texture and carnauba content from the old hard wax. It is now hard to the touch but creamy smooth between the fingers, with a consistent core. In technical terms, it is a similar recipe to the now defunct Supernatural v1 recipe (which gained many fans during its time). Even better news is that the hard wax is formulated using lessons and ingredients discovered during the manufacture of Supernatural v2. It is still a few percent behind Supernatural v2 in technical terms but I guess you'd never know in practice. The texture of this is also made to our latest manufacturing methods and this means our entire range of waxes are now on an even higher level than before.
Packaging wise, the new Doublewax is distinguished by its foil silver labelling. It looks nice and bling and the quality of the labels is slightly improved over the old vinyl ones. However, they are prone to becoming scuffed and scratched.
Price remains unchanged at 79.50 GBP inc VAT for 2x200ml = 400ml. Possibly the highest performing 400ml of wax in its class for the money.
DOUBLEWAX SAMPLE KITS
We have also introduced sample kits for Doublewax to spread the word about the product. These are Double and Lime and Double and Lite. You get 2x 30ml panel pots (hard/soft waxes) and a 200ml bottle of Lime Prime or Lime Prime Lite for prep. Price is 29.50 GBP inc VAT for each one.
Double and Lime...
...and here's Double and Lite...
RUBBISHBOY'S JUICED EDITION
RBJE has always been a great performer, so we haven't played around with the recipe much. If it ain't broken, don't fix it. However, we have improved the texture so it is now silky smooth between the fingers. In terms of performance, Ben's Original Edition has always held its own against Juiced Edition, but our 'Island Formula' shows how lab production can make a slightly more sophisticated or more consumer friendly product (think cadburys compared to hand made chocolate from raw cocoa). The new texture underlines the difference further, but it is just a minor part of a product. Ben's is great and smells amazing, so buy both and compare and contrast
Packaging wise, we have repackaged into 200ml plastic containers instead of the old glass container. Our stickers are now also shiny and superbling. In fact, packaging wise it is now one of my favourite products. It really looks the nuts in the flesh.
Hope you guys find the info useful and if you have any questions or comments, just post below
ATB
Dom